The folks at Impact Hub Baltimore had a vision of a space that would be a central hub for Baltimore’s social change community. When I began working with the team, they were busy on many fronts from fundraising to planning and the way they talked about themselves was inconsistent. To build a physical space they needed support in the form of money, ambassadors, members and volunteers. Their messaging needed to make the case for why people should be involved.
Our engagement started with an extended branding workshop which allowed the team to get together in one room and come to consensus about their culture and what they want to communicate. We helped them refine their pitch in order to solicit funding. This often involved narrowing down what to say and figuring out the most compelling way to tell the story. We helped to ensure all marketing materials were cohesive and grounded in their identity. From their business cards to their website, their brand materials allowed them to raise all the money they needed to build the space.